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We’re still here and going strong!

Hey everyone! We hope you’re all doing well. Just a quick update to let you know that we’re still here and going strong! We’ve been pretty busy lately, which is why we haven’t been as active on social media. We believe in being hands-on and efficient, which is why we handle our social media in-house rather than outsourcing it. At the moment, we haven’t found a compelling reason to post aside from letting you know we’re still around. However, we’re open to suggestions! If you have any questions or ideas for interesting content, feel free to share them with us. Your feedback means a lot to us. Thanks for your continued support!

Navigating the Sea of SEO and Web Design Sales: How to Identify Genuine Providers Amidst Automated Harassment

Navigating the Sea of SEO and Web Design Sales: How to Identify Genuine Providers Amidst Automated Harassment

Businesses are inundated with offers from SEO and web design salespeople promising to boost their online presence and transform their websites. However, many of these offers are generic and lack any understanding of the unique needs and challenges of the businesses they target. This article explores the prevalent issue of automated harassment by salespeople and offers guidance on how businesses can differentiate genuine providers who prioritize conducting proper due diligence.

The Problem with Automated Harassment:

Automated sales tactics, such as mass emails and cold calls, have become ubiquitous in the digital marketing landscape. Unfortunately, these impersonal approaches often result in businesses being bombarded with irrelevant offers that do little to address their specific needs. Instead of taking the time to understand the nuances of each business, salespeople rely on generic pitches that fail to resonate with their audience.

Lack of Due Diligence:

One of the primary issues stemming from automated harassment is the lack of due diligence on the part of salespeople. Instead of researching the businesses they target, salespeople often resort to a one-size-fits-all approach, offering cookie-cutter solutions that may not align with the unique goals and challenges of their prospective clients. This not only leads to frustration and annoyance for businesses but also undermines the effectiveness of the services being offered.

How to Differentiate Genuine Providers

So, how can businesses separate the wheat from the chaff when it comes to SEO and web design providers? The key lies in identifying providers who prioritize conducting proper due diligence:

  • Look for providers who take the time to research your business before making contact. Genuine providers will demonstrate a clear understanding of your industry, target audience, and current online presence.
  • Seek out companies that ask insightful questions about your goals, challenges, and previous marketing efforts. A provider who is genuinely interested in helping your business succeed will take the time to understand your unique needs and tailor their approach accordingly.
  • Request case studies or examples of previous work that demonstrate a track record of success. Genuine providers will be more than happy to showcase their expertise and highlight how they have helped businesses similar to yours achieve their goals.
  • Ensure their website is accessible and SSL secured. A reputable provider will prioritize the security and accessibility of their own website, reflecting their commitment to best practices in web design and digital security.
  • Evaluate the performance of their website using tools like Google PageSpeed Insights or GTmetrix. A reputable provider will prioritize website performance, including fast loading times and optimized user experience.
  • Check if their website is mobile-friendly using Google’s Mobile-Friendly Test. With mobile usage on the rise, it’s crucial for websites to be optimized for mobile devices to ensure a seamless browsing experience for visitors.
  • Research their own search engine rankings for relevant keywords related to their services. A provider that excels in SEO should have a strong presence in search engine results pages (SERPs) for relevant industry keywords.
  • Review their portfolio and case studies to assess the quality of their work and the results they’ve achieved for previous clients. Look for evidence of successful projects that align with your business goals.
  • Inquire about their technical expertise and certifications. Look for providers who have certifications or accreditations from reputable organizations in the field of SEO, web design, or digital marketing.
  • Request references or testimonials from past clients to get insights into their experience working with the provider. Hearing from satisfied clients can provide valuable reassurance about the provider’s capabilities and professionalism.
  • Evaluate their communication style and transparency in discussing their services, pricing, and timelines. A trustworthy provider will be open and honest in their communication, providing clear explanations and setting realistic expectations.
  • Look for social proof on platforms like LinkedIn, where you can verify their professional credentials and see endorsements from colleagues or clients. Active engagement and positive feedback from their professional network can further validate their credibility.

The Importance of Due Diligence in Provider Selection

Choosing the right SEO and web design provider is crucial for the success of your online endeavors. By conducting proper due diligence and selecting a provider that truly understands your business, you can ensure that your investment yields tangible results. Genuine providers will work collaboratively with you to develop a customized strategy that addresses your specific needs and delivers measurable outcomes.

Alternatives to Traditional Sales Approaches

In addition to conducting due diligence when selecting a provider, businesses can also explore alternative approaches to engaging with potential partners:

  • Look for providers who offer free consultations or audits to assess your current online presence and identify areas for improvement. This demonstrates a commitment to understanding your business and providing tailored solutions.
  • Seek out providers who prioritize building relationships and long-term partnerships over making a quick sale. Genuine providers will invest the time and effort to earn your trust and demonstrate their value as a strategic partner.

It’s more important than ever for businesses to be discerning in their selection of SEO and web design providers. By prioritizing providers who demonstrate a commitment to conducting proper due diligence and understanding their clients’ unique needs, businesses can ensure that their investment in digital marketing yields meaningful results. Remember, the right provider is not just selling a service – they’re offering a partnership that can propel your business to new heights of success.

By thoroughly assessing these technical aspects and conducting due diligence, you can better evaluate the validity of SEO and web design salespeople and make informed decisions when selecting a provider for your business.

This comprehensive guide provides businesses with practical strategies to navigate the influx of sales pitches and identify genuine providers who prioritize understanding and meeting their specific needs.

The PC that runs on an Angle

Welcome to BOSS IT, where we tackle tech troubles with a dose of humor! In our latest video, we share a side-splittingly funny ‘bandaid’ fix for a noisy PSU fan. Forget disassembling – join us for a good laugh and discover our clever workaround that’s more about comedy than a practical solution. Don’t miss out on the fun – subscribe for more hilarious tech antics and DIY shenanigans!

Where Technology Breaks, Diets Bend, and Cookies Conquer

Meet Jamie Boss, your local IT whiz, and Melissa, the genius behind delectable baked goods that are as good for your taste buds as they are for your soul.

When her PC was on the verge of giving up, BOSS IT, your trusted IT service, stepped in to save the day. We fixed it, backed up her precious data, and, in return, were greeted with a bag of her signature rose water and macadamia cookies.

These cookies aren’t just your ordinary treats; they’re a divine blend of flavours and a testament to her culinary artistry. They’re the perfect fuel for entrepreneurs like us, sweetening the journey with every bite. At the heart of it all is our shared entrepreneurial spirit, clearly obvious is that we both love what we do.

However, I must confess, my stringent workout and diet routine went out the window as I sucked down a whole bag of these cookies in the car on the way back to the office. With much guilt and absolutely no control whatsoever. It’s official – they’re irresistible!

Support local businesses, Cherish unexpected friendships, and savor the delicious moments in life.

For Delicious Baked Good go here –> |


Windows VS macOS VS Linux – A BOSS IT SOLUTIONS In-Depth Analysis

Selecting the right operating system (OS) for your business is a pivotal decision that can significantly impact productivity, efficiency, and security. The most important consideration is that if you decide on a particular setup, you make sure to streamline as much as possible. Mixing Mac, PC, and Linux can be challenging. At BOSS IT SOLUTIONS, we aim to provide a comprehensive analysis of three prominent OS options for businesses: Microsoft Windows, Apple’s macOS, and the open-source Linux.

Microsoft Windows: The Versatile Workhorse

Microsoft Windows has long been a cornerstone of the business world, offering a wide array of features and capabilities:

  1. Application Compatibility: Windows is renowned for its compatibility with a vast range of business software, including the ubiquitous Microsoft Office suite. This broad compatibility streamlines workflows for businesses of all sizes.
  2. Customizability: Windows offers a high degree of customization, enabling businesses to tailor the OS to their specific needs. This adaptability is crucial for configuring systems to precise operational requirements.
  3. Legacy Systems Support: Many businesses rely on legacy software designed specifically for Windows. Choosing Windows ensures the seamless functioning of these mission-critical applications.
  4. Enterprise-Grade IT Management: Windows provides a comprehensive suite of IT management tools, simplifying the management of large numbers of computers and users. This robust management capability ensures stability and security.
  5. Gaming and Multimedia Production: Windows is a preferred choice for businesses involved in gaming or multimedia production, offering unparalleled support for a wide range of hardware and software dedicated to these industries.
  6. Active Directory Integration: For businesses using Microsoft’s Active Directory for user management and security, Windows is the natural fit, integrating seamlessly with this enterprise-grade solution.
  7. Reliability and Long-Term Support: Microsoft has a strong history of delivering reliable and long-term support for its operating systems, ensuring a stable and consistent environment for business operations.

Apple’s macOS: The Elegance of Integration

Apple’s macOS is popular among businesses, particularly in creative environments, thanks to its unique advantages:

  1. User-Friendly Interface: Apple’s OS boasts an intuitive and user-friendly design, reducing the learning curve and enhancing overall efficiency for users.
  2. Hardware-Software Integration: Apple’s control over both the hardware and software components ensures seamless compatibility and performance. This synergy is especially valuable for creative professionals relying on Apple’s ecosystem for tasks like video editing, graphic design, and music production.
  3. Security: macOS is known for its robust security features, including Gatekeeper and FileVault, which protect sensitive business data. Frequent updates and the stringent app review process on the Mac App Store contribute to a secure computing environment.
  4. Customer Support: Apple offers top-notch customer support, including AppleCare, providing businesses with peace of mind and ensuring rapid resolution of any technical issues.
  5. Collaboration: macOS ensures compatibility with Microsoft Office and various productivity apps, making it suitable for most business workflows.

Linux: The Open-Source Powerhouse

Linux, an open-source OS, is the choice for businesses with unique needs and requirements:

  1. Cost-Efficiency: Linux is often free to use, significantly reducing operating costs for businesses. The open-source nature of the OS can lead to substantial cost savings.
  2. Customization: Linux’s open-source architecture allows for deep customization, ideal for businesses with distinct IT requirements.
  3. Stability: Linux is known for its stability and security, making it particularly appealing for servers and data centers, where system reliability is critical.
  4. Scalability: Businesses with diverse infrastructure needs can benefit from the scalability of Linux, whether operating on servers, embedded systems, or IoT devices.
  5. Community Support: The active and helpful Linux community provides extensive documentation, forums, and support for businesses using the OS, reducing the barriers to implementation and maintenance.

Acknowledging the Complete Picture

While each OS has its own merits, it’s essential to acknowledge that the notion that macOS is exclusively the best choice for creative industries is not accurate. The choice of an operating system should be based on your business’s specific requirements, industry, and budget constraints.

It’s important to understand that both Windows and macOS offer features and tools that can be useful for a wide range of users, including those in creative fields. While Windows has been the OS of choice for many businesses due to its versatility and extensive compatibility, macOS, with its elegance and integrated hardware-software experience, can also be a viable option for creative and business environments.

BOSS IT SOLUTIONS is here to provide guidance and support as you make the optimal choice for your business’s IT environment. Whether you prefer the versatility of Windows, the elegance of macOS, or the power of Linux, our goal is to empower your business to operate efficiently, securely, and in alignment with your long-term IT goals. What’s your Favourite OS and why?

Subscription Models – A Bane on the IT Industry

In recent years, the software industry has undergone a seismic shift, with subscription models becoming the dominant method of software distribution. While proponents argue that these models offer flexibility and convenience, I firmly believe that they are a bane on the IT industry. Subscription models do not save users money in the long run, rely on people’s forgetfulness to extract payment, and are inherently dishonest.

Advocates of subscription-based software often tout the apparent cost savings as a key selling point. They argue that by paying a smaller monthly or annual fee, users can access the latest updates and features without the hefty upfront cost of purchasing software outright. However, this is a deceptive argument. Over time, the cumulative cost of a subscription can far surpass the one-time purchase price of software. It’s a cunning trick, where the software companies ensure a steady stream of income while the customer continually pays, often without realizing the true cost.

Once you subscribe to a service, it’s easy to set up automatic billing and forget about it. This hands-off approach may seem convenient, but it encourages a disconnect between the user and their spending habits. Users might find themselves paying for software they rarely use, or even forgot they had subscribed to in the first place. This convenient forgetfulness becomes a profit centre for software companies, as they continue to collect payments without delivering value.

Moreover, the subscription model fosters a sense of dishonesty in the software industry. Companies often use tactics such as automatic renewals, hidden fees, and complex terms and conditions to trap users into ongoing payments. It’s disheartening to see the industry resort to such tactics to secure profits. Instead of competing on the quality of their software, companies engage in a race to the bottom, prioritizing short-term gains over long-term customer trust.

But it’s not just customers who suffer from subscription models; the IT industry as a whole is adversely affected. Smaller businesses and start-ups, in particular, find themselves struggling to keep up with the ever-increasing software subscription costs. This hampers innovation and economic growth, as valuable resources are redirected towards software expenses rather than investment in new technologies and talent.

Indeed, as a seasoned player in the IT industry, BOSS IT has encountered numerous clients who have fallen victim to the subscription model trap, only realizing the drain on their bank accounts when it’s too late. However, we also acknowledge that subscription models can have their place if managed properly. It’s crucial to strike a balance and recognize that, just like managed services, they can be a way for companies to profit from the forgetfulness or ignorance of their users.

Managed services, when executed transparently and ethically, can be a valuable asset for businesses. They offer proactive maintenance, regular updates, and a support structure that can be a lifesaver for organizations with limited IT resources. However, when mismanaged or used as an excuse for lackluster customer support, managed services can indeed exploit the ignorance of clients, leading to a feeling of dependency that keeps businesses locked into costly agreements.

Similarly, subscription models can be a win-win scenario when software companies genuinely focus on delivering continuous value to their customers. Regular updates, improved features, and reliable customer support can justify the ongoing costs. However, when companies prioritize profit over customer satisfaction, they rely on users’ forgetfulness to keep the revenue stream flowing.

The responsibility falls on both sides of the equation. Users must stay vigilant, regularly reviewing their subscriptions, and taking control of their financial commitments. Companies, on the other hand, should embrace transparency, ethical business practices, and strive to provide tangible value for the fees they charge.

At BOSS IT, we firmly believe in responsible and ethical business practices. We advocate for subscription models and managed services that are clear, beneficial, and flexible to meet the evolving needs of clients. Our goal is to empower users with knowledge and understanding, helping them make informed decisions about their IT investments.

Boss IT Solutions – Fixing a Ricoh That Spawns HTML Pages

Meet Boss IT Solutions, your go-to experts for unravelling tech mysteries, including fixing a Ricoh printer spawning HTML pages. We’re here to tackle the evolving challenges of the IT landscape with precision and expertise.

Do you Forget your Passwords?

We’ve all been there: you receive an email with a link to create a new password, only to be told it’s “too weak” or that you “can’t use an old password.” Sometimes followed by Captcha hell. It’s an infuriatingly common struggle.

You might be tempted to rely on your friendly neighbourhood IT guru, jot down passwords in a text document on your desktop, or even tuck them away in a physical notebook. However, these come with a substantial security risk. They can be easily pilfered or accessed by unauthorized individuals, unless you’re keeping them in a secure vault.

So, whether you choose to entrust your memory, your IT Guy’s memory, password manager, or entertain the outlandish notion of getting microchipped (though we don’t exactly endorse that), the key is to remember passwords securely by using a dependable vendor like BitDefender Password Manager or a similar trusted solution, or even your Browsers inbuilt password manager, but be wary, using multiple password managers only spreads the risk.

What about NOW, I need Access NOW!

Boss IT Solutions, excels at resolving password-related headaches, effortlessly resetting multiple passwords when the need arises, and documenting it for the customer. With a remarkable 25 years of experience under their belt, they’ve seen it all, even customers from as far as Sydney seeking help in recalling their passwords from a bygone era as far back as like 2000.

Our Top Recommendation: BitDefender Password Manager

When it comes to finding a dependable solution, our choice is clear – Our Security Partner – BitDefender and their Password Manager, included as part of a security solution, works! It offers a comprehensive security suite as well as a user-friendly way to manage your passwords. Consider using a trustworthy, open-source browser like Firefox/Mullvad for added security, or contact us if you want comprehensive security solutions.

TESTIMONIAL – Bathurst Quarries

I have engaged Boss IT to provide updated business operating systems and to resolve ongoing IT issues.  I am happy to provide a recommendation for BOSS IT Solutions, as I have found them to be extremely well-informed and skilled in their services.  I have appreciated their patience in finding the best solution that suits our business and going out of their way to ensure the system runs efficiently and reliably. I have no hesitation in recommending this business to provide a variety of IT solutions.

Kind Regards,

Mary-Rose Townsend

Managing Director


02 63310321